A marketing audit reveals what's working, what's wasting budget, and where the next three to five levers are, objective, external, and without internal politics.
A marketing audit is a structured review of your strategy, channels, data and processes, aimed at increasing impact rather than activity. The result isn't a slide deck: it's a clear scorecard with a prioritised action plan and quick wins you can act on right away.
Target audiences, value proposition, and whether your messaging actually matches how people decide to buy.
The path from traffic to deal, step by step, to find exactly where leads get lost.
Paid, organic, social and email compared: efficiency, frequency, and where budget leaks away.
Data quality, lifecycle stages, and whether your CRM gives you a solid basis for decisions.
The same audit also serves as solid groundwork for investors and buyers who want to assess a company's marketing scalability before making a decision. More in the article Marketing Due Diligence: The Underestimated Key to Sound Investment Decisions.
B2B companies and scaleups across the DACH region that are growing and want to know where their marketing has impact and where budget is lost before they invest further. Investors and buyers also use it as a basis before a decision.
Yes. In the audit we review CRM and data: data quality, lifecycle stages, pipeline logic and whether the system supports reliable decisions. For investors and buyers the same view can be used as a CRM due diligence ahead of a transaction.
A marketing audit is deliberately compact and usually wraps up within a few weeks, from analysis to the finished action plan.
A custom quote depending on scope. The concrete quote comes out of a free intro call.
At their core, both use the same analysis methodology. The difference is the purpose: a marketing audit helps you improve your own marketing. Marketing due diligence assesses the same questions for investors or buyers ahead of a decision.
Yes, we either handle implementation on a project basis, or your team runs with the action plan itself.
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