TURICUM MARKETING

In the fast-paced world of scale-ups, growth is the top priority. But how do you ensure that your marketing is on track and that resources are being used optimally? This is where marketing audits come into play.

Why Effective CRM Setups Are Crucial for Collaboration Between Marketing and Sales - Today, a functional CRM system is more than just a database. It is the central hub that connects marketing and sales. Without proper integration between these two departments, they often end up working against each other rather than together.

Swiss B2B Marketing KPI Report 2026: Which Metrics Do Marketing Teams Actually Use to Guide Their Work? A practical report for Swiss B2B companies that want to not only measure their marketing efforts but also make more informed decisions

In 2026, B2B marketing in Switzerland will no longer need more channels, but more clarity. This Marketing Growth Playbook is a pragmatic operating system for teams that want to work in a data-driven way without getting bogged down in KPI and tool chaos. You get a streamlined growth cockpit with five key metrics (including lead→SQL and pipeline contribution), the funnel basics that are almost always missing, and simple routines for nurturing, sales handover, and experimentatio