Blog | TURICUM Marketing

Oct 14, 2026

Revamp Your CRM Without Stopping Sales: In Stages Instead of One Big Bang

How to restructure your CRM or marketing without bringing sales to a halt: in small stages, starting with marketing, tracking metrics at every step and bringing sales in last.

Sep 14, 2026

HubSpot Partners for Swiss B2B Compared: How to Choose the Right One

Large international partner, freelance HubSpot consultant, or specialised RevOps consultancy: what actually matters when choosing your HubSpot partner in Switzerland.

Sep 9, 2026

Best CRM Agencies for Swiss B2B SMEs: What Really Matters

Large agency, HubSpot partner, freelancer, or in-house: an overview of the options for Swiss B2B SMEs, with clear selection criteria instead of guesswork.

Jun 10, 2026

Best Lead Management Agencies in Switzerland: Comparing Your Options

Demand-gen agency, call centre, automation freelancer, or RevOps consultancy: an overview of which type of partner actually fits your lead management needs.

May 4, 2026

Turicum Marketing Puts Swiss Expertise in the Spotlight

Marketing today is more than advertising: reaching the right customers, understanding their needs, and building long-term relationships. Local expertise matters most for startups, scaleups, and SMEs.

Apr 26, 2026

Marketing Audits for Scale-Ups: A Must for Sustainable Growth

How do you make sure marketing is on track and resources are used optimally? Marketing audits reveal weaknesses, seize opportunities and sharpen your strategy.

Apr 7, 2026

Why Effective CRM Setups Are Crucial for Collaboration Between Marketing and Sales

A functional CRM is more than a database: it's the hub connecting marketing and sales. Without proper integration, teams work against each other instead of together.

Mar 24, 2026

Swiss B2B Marketing Report 2026: Which Metrics Actually Drive Marketing Teams

A practical guide for Swiss B2B companies that want not only to measure their marketing but also to make more informed decisions: the 5 metrics that really matter.

Mar 2, 2026

Marketing Growth Playbook (Switzerland Edition)

A pragmatic operating system for data-driven B2B marketing: 5 KPIs, funnel basics, a nurture pattern, a marketing-sales SLA, and a 30-day plan.

Dec 4, 2025

B2B Marketing Trends for 2026: What Really Matters

Trends for SMEs in Zurich: self-serve + human, GenAI in operations, ABM and first-party data, including a concrete 30-day plan.

Sep 4, 2025

Marketing Audit: Why an External Perspective Gives Your Marketing a Decisive Boost

A marketing audit reveals what works, what wastes budget and where the next three to five levers lie. External experts bring objectivity, benchmarks and speed.

Jul 2, 2025

Lead Nurturing at Generali: How Cold Leads Become Hot Deals

A hands-on example from the Generali project: how automated, multilingual lead nurturing turns cold contacts into warm leads, with open rates above 70%.

Jun 2, 2025

Ad Interim Marketing: Fast Results Instead of Long Onboarding Processes

What do you do when there's no time to wait for long-term change, and results are needed now? That's exactly where interim marketing comes in.

Apr 24, 2025

Marketing Due Diligence: The Underestimated Key to Sound Investment Decisions

Why marketing due diligence is essential for smart investments, and how it uncovers scalability, data quality and growth potential. For investors, buyers and everyone who means business.

Insights & practical tips