The numbers in pitch decks are patient—marketing realities are not. In mergers and acquisitions or financing rounds, marketing is often the “black box.” After analyzing countless setups, I take a look under the hood for you. I validate whether the performance figures are sustainable, whether the marketing tech stack (CRM/tracking) allows for scaling at all, and where hidden risks lurk.

I provide you with the basis for your decision so that you know exactly which marketing asset you are really buying and whether the “Ferrari” in the showroom will also hold up on the road.

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• Performance audit: Are the acquisition costs (CAC) and customer lifetime value (LTV) plausible and sustainable?

• Marketing tech stack & data check: How clean is the CRM setup? Are there any technical debts or compliance risks?

• Scalability analysis: Can the current marketing model grow efficiently if the budget is doubled?

• Team & process validation: Are the right people in the right positions to achieve the growth targets for 2026?

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