Ad Interim Marketing: Fast results instead of long onboarding processes

In many companies, it takes months for new structures to take effect. But what do you do when there is no time to wait for long-term changes - results are needed now? This is exactly where interim marketing comes in. As an interim marketing manager, I support companies on a project basis and with a clear focus: data-based marketing that achieves measurable results.

What Interim Marketing really means

Interim marketing is not consulting. Nor is it a classic permanent position for a limited period of time. It is an impact-oriented, temporary entry into the company - with the aim of quickly analyzing existing marketing challenges, setting up efficient processes and getting teams up and running. No long onboarding, no months of training. Instead: Jump in, grasp, act.

From status quo to solution - data-based, structured, efficient

Unlike consultancies, which often analyze historical data and only make initial recommendations for action weeks later, as an interim manager I work with what is there. This means that I take responsibility for the current setup, identify optimization potential and pragmatically make the necessary adjustments.

One example:

I am currently supporting a company in Munich in the area of campaign management. My job is to analyze the current setup, optimize customer flows, automate relevant customer touchpoints and implement a lead scoring model. The aim is to provide sales with “supercharged” leads - i.e. contacts that are significantly more likely to close a deal. The first effects were already visible after just a few weeks.

Why interim marketing is not a permanent state - and precisely that is its success factor

The big advantage? Interim marketing is designed to have a rapid impact. This only works if the company is prepared to make pragmatic decisions and allow change. That's why I work with clear, measurable interim targets - not global annual targets. Short cycles are used to check whether the direction is right and readjust if necessary.

The role of an interim manager is not to write a 5-year marketing strategy. It is about closing operational gaps within a few weeks, making processes more efficient and delivering measurable results.

Consulting vs. interim - a comparison

The analogy couldn't be clearer: a traditional consultancy works like a psychologist - it analyzes the past to understand why things are the way they are today. An interim manager, on the other hand, acts like a coach - he takes the current situation as given and looks for ways to perform better now.

Scaling without overload - with the right setup

Data-based marketing in particular shows how important a fast and structured approach is. Automation, CRM optimization, clean lead paths - these are topics that companies can no longer put off. I help to tackle these topics, implement them and anchor them in such a way that internal teams can continue to work independently in the long term.

Conclusion: Interim marketing is not a fire department - it is a catalyst

Interim marketing does not mean crisis management. It means acceleration. New impulses from outside, coupled with experience from dozens of projects in a wide range of industries. If you are a company looking for fast, data-based solutions - without overburdening your teams - interim marketing is the right approach.

I bring structure, speed and impact to your marketing processes. So that symptoms such as “we need more leads” become real successes.