A plan that defines whom you reach with which offer through which channels and how you measure success.
A go-to-market strategy defines whom you reach with which offer through which channels and how you measure success. We develop it with you based on data: target audience and ideal customer profile, positioning and messaging, channels, handover to sales and metrics.
Data-based means: we start with your existing data from CRM, website and campaigns and close gaps with clear assumptions that we then measure and correct. If you like, we also implement the plan.
LEVA (FinTech): positioning, campaigns, CRM and reporting thought through from the ground up, so that visibility turns into leads.
Who buys and why? We clarify segments, decision makers and triggers from your data and conversations.
A promise that fits the buying decision, and messages for each audience.
Which channels in which order, with which budget and which expectations.
Action plan, responsibilities and a few metrics so you see early what works.
The marketing strategy describes how you generate demand over the long term. Go-to-market is the concrete plan for a product, a market or an audience: who, what, through which channels, with which goal.
Usually a few weeks to an actionable plan, depending on the data available and the need for alignment.
If you like, yes, project-based or as ongoing support. You can also implement the plan with your own team.
If a CRM is needed, yes: we are a HubSpot Solutions Partner. The strategy itself is independent of the tool.
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