CRM, lead management and automation for companies with products that need explaining, long sales cycles and several people involved in the buying process.
Industrial companies rarely sell with a click. Enquiries come in through several routes, decisions take a long time and often several people are involved. HubSpot helps where enquiries, contacts and quotes come together in one system and sales can see what marketing has prepared.
We set up HubSpot so that it fits the sales process: clean data on companies and contacts, lifecycle stages, lead qualification and a handover to sales that works. We are a HubSpot Solutions Partner and connect technical implementation with marketing strategy.
Algra, a Swiss manufacturer of customised input systems, front panels and industrial nameplates: an existing, barely used HubSpot portal was developed into a system with automated sales processes as well as a customer agent and a prospecting agent.
Clarify the sales process, existing data and the current portal: what runs, what is missing, what is not used?
Define data, lifecycle stages and lead qualification so that marketing and sales mean the same thing.
Assign enquiries, accompany contacts through long cycles and automate recurring tasks.
A few metrics that sales and management actually use, and ongoing support if you like.
Yes, if the CRM fits the process. Long cycles need clean lifecycle stages, traceable qualification and nurturing that accompanies the contact over months.
It starts with an assessment: what is set up, what is used, which data is reliable? From that comes a sequence in which the portal becomes usable step by step.
No. We work with companies in Switzerland and Germany, remotely and on site by arrangement.
No. We handle the setup and, if you like, the ongoing operation.
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