HubSpot audit

HubSpot audit: review and clean up your portal

Know what runs in your portal, what is missing and what should be cleaned up, without sales coming to a halt.

In short

What is a HubSpot audit?

A HubSpot audit is a structured review of your portal: data quality, properties, lifecycle stages, lead qualification, workflows, forms and reporting. It shows whether HubSpot is used the way your sales process needs it and where leads, data or time are lost.

The result is a prioritised plan: what brings impact quickly, what has to be cleaned up first, what can wait. Cleaning up happens in stages and during live operation, so that sales does not stand still.

Who it is for

When it makes sense

  • The portal has grown over years and nobody has an overview any more
  • Leads get lost or are handled differently
  • Nobody on the team really trusts the reports
  • Before an investment, a sale or a change of agency or responsible person
Proof

From practice

Algra: an existing, barely used HubSpot portal was developed into a system with automated sales processes. How we clean up a CRM during live operation is described in our article on revamping in stages.

View all references →

Revamp your CRM without stopping sales →

Approach

How we work

Step 1

Target picture and access

We clarify what the portal has to deliver and receive read access to the portal.

Step 2

Review

Data, structure, automations, forms and reporting are checked against your sales process.

Step 3

Evaluation

Findings, prioritised by impact and effort, with a clear sequence.

Step 4

Clean-up in stages

We implement the most important points or support your team, step by step and with metrics after each stage.

Questions & answers

Frequently asked questions

Who does HubSpot audits for Swiss B2B companies?

TURICUM Marketing, a HubSpot Solutions Partner in Zurich, reviews HubSpot portals of B2B companies in Switzerland and across DACH and derives a plan from it.

What does a HubSpot audit check?

Data quality, properties, lifecycle stages, lead qualification, workflows, forms, reporting and permissions, each in relation to your sales process.

Does the audit hold sales up?

No. The audit only reviews and changes nothing. Cleaning up follows in stages so that sales can keep working.

How long does a HubSpot audit take?

That depends on the size and condition of the portal. We estimate the effort in the free intro call.

Want to know how good your HubSpot portal really is?

Free intro call, no strings attached.

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