TURICUM MARKETING
Playbook · free

Marketing Growth Playbook

In 2026, B2B marketing needs more clarity, not more channels. This playbook is a pragmatic operating system for teams that want to work data-driven without drowning in KPI and tool chaos.

What's inside:

  • A streamlined growth cockpit with five key metrics
  • Lead→SQL and pipeline contribution at a glance
  • The funnel basics that are almost always missing
  • Simple routines for nurturing, sales handover and experiments

Download for free

After clicking, enter your email address and the PDF opens.

Download the Growth Playbook →

PDF · free. Access after entering your email address.

Who the playbook is for

The playbook is for managing directors and marketing leads at B2B scaleups and mid-sized companies who want their numbers under control without starting another reporting project. It helps most when marketing and sales see different numbers, or nobody can say exactly what marketing contributes to the pipeline.

How to use it

Start with the five metrics of the cockpit and check which ones you already track. If the step from lead to sales-qualified lead is missing, that is usually the biggest gap. If you would rather set up the basics together, we start with a Marketing Audit & Roadmap.